The pandemic sped up what was probably going to happen and had been in the background for a while.
The internet has been adopted in some form or another as an avenue to consider when strategizing content for distribution and marketing since the wide adoption of it began in the 90s. Granted, a lot of recent trends more so came onto the scene in the late 2000s at the earliest, but there’s a reason why the .com boom is still talked about today. Websites to this day are a mainstay after all.
But I digress, the pandemic further altered how strategies were made. The rise of TikTok and the wave of accessibility to the plight of others around the world with a single swipe also changed things at the same time. People are more aware than ever about what goes on behind the scenes of many industries and can find that out through a quick internet search. Therefore, there’s a hightened desire for authenticity thanks to this era of hyperawareness of anything and everything.
And so, influencer marketing blew up because even with the knowledge that you are in fact being marketed towards, that information is transparent and presented as a simple recommendation. Entire hashtags thrive off of the idea that those recommendations are what pushed you to buy something, not the fact that it was an ad.
At the same time though, things change as quickly as micro fashion trends online. So another thing to learn from the pandemic would be that anything can change abruptly and that should be put into consideration when strategizing far in advance.
Funny too since this is the last blog post. Abrupt as it may be, it was fun reflecting and refining thoughts I had from class into these slightly less nonsensical writeups. To those who actually took the time to even read these, thank you!