Kyle Thomas: AI and Content

Welcome back to another week perched in the Owls Nest and this week I had the honour of sitting down and speaking with Kyle Thomas, a former content consultant turned entrepreneur. After graduating from the University of Toronto, Kyle worked as a consultant and content producer for Ernst & Young. After two years in the role, he would go on to found his own company, Copywriting Matters: a marketing firm designed to help organizations improve their communication.

AI and Content Creation

After speaking with Kyle for a few minutes, he mentioned something that I wanted him to expand on: AI in the world of content. What is stopping organizations from truning to AI for their problems instead of an organization like “Copywriting Matters”?

“The difference is in understanding. How well do I understand their brand compared to AI. The answers I give to solve your problem will be unique, catered to you. AI is unable to do that.”

I though Kyle made a great point. It’s very possible that AI could give you the right solutions to your problem but the solution will never truly be catered to your brand.

“I was on a call a couple weeks ago with a company and that’s what they said: my individuality set me apart from my compettion (other agencies)”.

“How well can AI really understand peoples problems without speaking and understanding those people?”

AI and Kyle

I wanted to press further on the topic of AI. Obviously it’s a tool used by many students and professionals but I wanted to know how Kyle uses it.

“With regards to myself and using AI, Ai doesn’t fu;;y help me to understand a problem. It can help with me research, giving me more insight into a specific industry so I can learn about how they work.”

Kyle actually had a specific thing that AI really helps him with.

“I can learn how it (the industry) works in different cultures, different countries. The same industry will change depending where it is. Overall you can increase your value by understanding problems, then you can prompt AI to give you the answers you need.”

That was a recap of my conversation with Kyle Thomas, you can follow him on Linkedin, or on TikTok @edentityscholars.

That’s going to be all from me this week! Please join me next week as I will be interviewing Marco Renda, an executive with MLSE.

Until then, spread your wings and soar, Owls!