This video demonstrates how to do a ‘180’ on a BMX bike which is one of the simple tricks to learn. Within the video the Vans brand is being utilized and displayed in a way where is shows its place in BMX culture.

This photo gallery promotes Vans products, specifically its shoes and shirts in a way where Urban environments are present. This is likely where the brand is most commonly used especially when paired with BMX riding.

This chart illustrates the interest of action sports that are generally associated with the Vans brand. As the results show, snow sports such as snowboarding and Skiing are the most interested sports with skateboarding and BMX falling in the middle of interest. This was useful information to compile as my original assumption would be that Skateboarding and Biking would lead in popularity.

This YouTube short is done to promote the Vans brand in a short fashion to fit with the norms of social media. It displays videos and photos previously seen on this page in a new format with the addition of an audio voice over.