Duyanh Vu
Brand Photo Assignment
For this project, I created a series of 10 photos as part of a promotional campaign for Carhartt, focusing on the brand’s identity of durability and resilience. Using a DSLR camera, I documented in authentic environments.
The series highlights photographic principles like composition (rule of thirds, leading lines), focus, and dynamic lighting. Each image is part of a story that aligns with the brand’s identity.
Video Assignment
To continue my campaign for the brand, I created a 2-3 minute video for Carhartt. Using a DSLR camera, I filmed shots that would give an outdoor feeling, something that Carhartt represents.
I used different composition techniques that I learned throughout this course to create this video. Then, using Adobe Premiere Pro, I edited it to make it a short but interesting travel vlog. I tried my best to give it a cinematic feeling since I am really interested in creating such videos.
Audio Assignment
To conclude my Carhartt social campaign, I created a 30-second vertical ad designed specifically for social media platforms. Using previously shot footage, I showcased the brand’s reliable and durable identity.
I added royalty-free music to enhance the ad’s impact and edited the visuals to align with the rhythm of the audio. I also included a voiceover narration recorded with a Zoom H1N, tying the message together to create a dynamic and engaging ad.
