BMW: Sheer Driving Pleasure

Photo Gallery

With this project I aimed to showcase the story of someone going for a drive in a BMW. Because BMW is all about driver experience, I tried to showcase as much movement as possible in order to give the effect of motion.

BMW Brand Video

This project focuses on our Interviewee Matthew and his experience with BMW. I wanted to create a mini documentary that showcased the car as well as created an exposition and narrative around Matthew himself. I utilized images and sound to create a more encapsulating experience.

BMW: What does the ultimate driving

machine sound like?

For this project I wanted to take everything I had from the original video project and make a movie trailer. With its sound effects and music, it creates a fast and exciting narrative, perfect for BMW.

Data Visualization

Land Acknowledgement

The University of Guelph-Humber and Humber College are located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok, the “Place of the Black Alders” in the Mississauga language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe, Haudenosaunee, and Wendat peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all. We acknowledge and honour the land we are walking on, the moccasin tracks of our ancestors and the footprints of the future generations to come.

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