Within these 10 photos below, there are three products of Vitasoy which are origianl soybean drink, Vita lemon tea, and VIta Blackcurrant juice.  These three drinks represent three types of drinks under the brand.

By putting Vitasoy’s drinks into different scenes like in a person’s daily life, it indicates a great connection between Vitasoy and everyday’s life.  Whether one is having breakfast, watch TV, or walking in the park, Vitasoy is a good partner.

Below is a 2-minutes video that tell a full story of people living their everyday’s life with Vitasoy’s products.  This one full story is formed by 5 individual stories but all of these stories shwocased the great connection between people and VItasoy.

The first story is “Brothers” and it is the only one out of all stories that demonstrate both first person point of view and third person point of view to show the ups and downs of a brother relationship.  The second story is “Sport” which shows the moment of a soccer player practicing his skills and the deep connection betweens sport and Vitasoy’s drinks.  The third story is “Drive” which indicates the convenience of having VItasoy’s drink.  The fourth story is “Cook” which presents Vitasoy as a good choice of beverage while eating.  The fifth story is “Shopping” which denotes a perfect mathc of Vitasoy and shopping.

Below is a 30 seconds short video created with a combination of some photos and some part of footage above.  It has a recorded slogan-based narrative and it accomplishs to embed a cogitation that Vitasoy is a good choice when one wan to have something to drink.  By having repetition statement like “No matter what you are doing” and “Vitasoy stand by you”, viewers can easily remember the brand.

Below are four charts that showcase the result of the follwoing questions: “Which drink do you like the most?” and “Which favour do you like the most?”

There are three types of drink which are soybean drink, tea, and juice.  The one that most people like is juice which I thought that it would be tea.  For 6 people who chose soybean drink, one of them chose chocolate favour and the other one chose melon.  For 6 people who chose tea, two people chose lemon tea and others are having different answers than each others.  For 7 people who chose juice, it is an overpowering result of 4 people chose mango.

By having these datas, I would say that most people like the favour of sweet and mango juice is a product that has a high potential of development.