Brand Video
Follow the link to find the short documentary on the team's contemporary piece, OTTO. This 2 minute video follows the interviews of the GHDC captains, Maddie and Alisa as they share the basic functions as a team and their excitment of the upcoming season. Simultaneously, we gain insight of their newest contemporary routine, looking at the choreography process and the expectations of how it will perform at competitions.
Promotional Video
This vertical content would be found on the GHDC Instagram page to promote the team to new participants and invite them to auditions in September. By using content from the longer video content, I wanted to capture both the dancing and coaching practices to show all sides of the team.
Data Visualization
In an anonymous survey, I asked many Guelph-Humber students if they would be interested in joining any extra-curriculars at GH to see if there was any traction towards the Guelph-Humber Dance Company and any intention to be involved within the university overall.







