GHDC Brand Photos

Shot on Nikon D7000, the goal was to capture athelticism of the GHDC dancers through movement and still shots. Furthermore, I wanted to capture the intensity and the creative ability of the subjects through various perspectives such as through the mirror and head on.

Brand Video

Follow the link to find the short documentary on the team's contemporary piece, OTTO. This 2 minute video follows the interviews of the GHDC captains, Maddie and Alisa as they share the basic functions as a team and their excitment of the upcoming season. Simultaneously,  we gain insight of their newest contemporary routine, looking at the choreography process and the expectations of how it will perform at competitions.

Promotional Video

This  vertical content would be found on the GHDC Instagram page to promote the team to new participants and invite them to auditions in September. By using content from the longer video content, I wanted to capture both the dancing and coaching practices to show all sides of the team.


Data Visualization

In an anonymous survey, I asked many Guelph-Humber students if they would be interested in joining any extra-curriculars at GH to see if there was any traction towards the Guelph-Humber Dance Company and any intention to be involved within the university overall.

data by Amanda Macdonald
Portfolio by Amanda Macdonald

Media created for MDST*1300, Media Toolkit

Land Acknowledgement

The University of Guelph-Humber and Humber College are located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok, the “Place of the Black Alders” in the Mississauga language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe, Haudenosaunee, and Wendat peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all. We acknowledge and honour the land we are walking on, the moccasin tracks of our ancestors and the footprints of the future generations to come.

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