Nike Brand Portfolio

Photo Gallery

The following photos tell the story of an athlete inspired by a Nike ad. The inspired athlete then takes to the field, preparing and training until exhaustion from dawn to dusk while in Nike attire. Showcasing the Nike brand and encouraging the audience to chase their dreams with Nike.

Nike Athlete Video: Daniel Skelsbro

The video is an episode of A bike series that follows a Nike Athlete. The episode follows Daniel Skelsbro a professional soccer player reminiscing about how he got into the sport taking us through his backyard and local field where he describes how he fell in love with the game. The video includes an interview and clips of him recreating the memories he made as a child.

Nike Athlete Social Media Post

The short 30-second video is a trailer to the Nike series that follows a Nike athlete as they reflect on their journey. The athlete Daniel Skelsro voiceovers how he switched from running track to becoming a professional soccer player. Showcasing pictures from his running days to clips of him now kicking a ball at his childhood field.

I asked 41 people around my university and others I knew what their favourite activewear brand was to wear. The data shows that the majority of people prefer Nike and maybe you should too.

Here are the results…

Land Acknowledgement

The University of Guelph-Humber and Humber College are located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok, the “Place of the Black Alders” in the Mississauga language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe, Haudenosaunee, and Wendat peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all. We acknowledge and honour the land we are walking on, the moccasin tracks of our ancestors and the footprints of the future generations to come.

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