Throughout the term, we have discussed how easy it has become to produce content. Many tools such as Canva and Capcut have made it easy for brands and people to deliver some great content across all platforms. The technological advancement of smartphone cameras has made it easy to pull out your phone and create beautiful photography and videos. Although I do understand the convenience of all these tools and how the tools mentioned are sufficient enough to create great content, I am a big believer in quality over everything. I believe the quality of content is most important in terms of attracting someone to a brand or company. I believe that the quality of your content has the ability to put you above the rest of the competition. I do appreciate the remarks made by guest speaker senior communications strategist Kayla Stuckart, in reference to how anyone can create good content with the tools mentioned above. But as discussed in class, why create “good quality content” when you can create “great quality content”? So why pick great quality content ? The reason to take that extra couple of minutes or extra couple of hours to create “great quality content” is because of some of the underlying advantages it can give your content. Great quality content will not only capture the audience’s attention but also prompt them to engage, share, and discuss the content. It creates a strong emotional or intellectual connection with the audience. Comparing this with “good quality content,” it might keep the audience’s attention but not necessarily make them actively engage or share it. “Great quality content” will also have a profound and lasting impact on the audience, possibly inspiring action, change, or further exploration of the topic. In comparison, good quality may entertain or inform the audience temporarily. As mentioned in Michelle Martin’s article, planning your content in advance can help create that extra time to produce the highest quality content you can make. Overall, take those extra couple of minutes or hours to make sure you are delivering the best quality content that can be produced.
