As simple as it sounds the easiest way to stay organized in content creation is to plan. Although content creation is a creative sector of advertising, it still requires planning. The best way to plan content is by creating a content calendar that can be used by all parties involved in content for your brand. In the Hootsuite article it is said perfectly, “Creating and posting content on the fly is tricky. You’re more prone to typos and writer’s block. Spending a little time upfront creating a social media calendar is much more efficient.” For people like guest speaker Brooke Ihnat, who plans and executes many advertising 
campaigns, creating a content calendar is one of the first steps. A great example of a time and brand that would diligently use a content calendar is Starbucks during the holiday season. Starbucks would start out assessing the content they have from previous holiday drink releases to see what they can build off. Next, they would pick when, where and why they’re going to place certain social media ads on different platforms. Next, they must begin to establish the calendar. The most crucial aspect is for the brand to figure out what the true purpose is of the calendar. It is also important that the calendar is accessible and understood by all parties involved with the creation of the content.
