This week I was delighted to listen to Nitin Goyal and his insights on Content Strategy. As he is someone who works at Hootsuite I was very interested inhearing what he had to say, as Hootsuite is something we discuss often in our lectures. He started out as an international student at the University of British Columbia with a business degree in Marketing. Although after securing his first job in marketing he realized he had a great interest in data and information. After putting himself in more data heavy work he decided that it is something that he would enjoy doing. I found it very interesting how he decided to take more courses even after graduating to get more knowledgeable on the topics of data and information, and further his career. This is when he now landed his current job at Hootsuite for the past four years which is a SAS (software as a service).
When discussing what it takes to become a data analyst, you do not have to necessarily be a mathematician, it is something that anyone is able to do if they enjoy it and excel in it. Most of the time he is relying on the different tools and technology provided that are available to do the heavy calculations. When mentioning the tools he uses on his day to day he mentions tableau which is a data visualization software. He also mentions Amazon Redshift, which is a software warehouse that contains all the company’s information. That is where it sits. He gave an example of having millions of rows of data which I believed was very interesting to have that much data. It really puts into perspective how much information and data a company must hold and base their company off.
All in all, I was unaware of the many different tools that analysts use. I found Amazon redshift the most interesting tool because of the amount of data it holds and how it keeps companies most sensitive information when it comes to data.