This week we had the pleasure of hearing from Ron Abraham who is the Co-founder of Domin8 digital based in the United Kingdom. During this interview I felt as though he touched upon many different interesting topics when it came to content strategy and marketing. Something interesting was that I found him discussing what his process is like when creating content strategy. He explains that what he does is begin first with what the goal of the project is. He also thinks about who the product or service he is providing resonates with most, because these are the people most likely to buy it, you want to target them directly. Once this objective is clarified, you are then attempting to do whatever you can to speak to that specific demographic. I found this to be very interesting because target audience is one of the most vital aspects when it comes to content strategy because at the end of the day, that is who is absorbing your content.
He makes an interesting metaphor while discussing content creation by saying that data is the oil of digital marketing. I thought this to be a very interesting and true analogy for many reasons. Much of the content we have discussed has been pointed toward why data is important when it comes to content strategy. Viewing things such as website traffic, social media following, etc.
All in all, my unsolicited mind and thoughts think that the processes that Ron goes through are very insightful for content strategy. He has a lot of guiding principles and clear instructions are what he may need to do in order to be successful. I find this very inspiring and I admire the many things that he has had to say about content strategy specifically!