Angela McLean is a copy writer and content creator based in Toronto. She is currently working for Accenture, however she heavily posts on her blog about music, pop culture, travel and lifestyle for over 15 years. I found it very interesting when she discussed how she prepares to show a CEO what she may have come up with when it comes to social media. For example, she discusses how a CEO may not be aware of certain aspects such as engagement, insights, and metrics. She says how it is important to maybe break it down into simpler terms in order for them to understand. This is a very important skill to have with content strategy because if you are presenting content to an audience who may not be aware of all the different aspects that go into it, its important to know how to explain it to all the different audiences you may have.
She then discussed her best ways she has driven traffic to her site and gave an example of her own which I also thought was interesting. She discusses how her university had a hashtag that students can use if they are graduating, however not everyone may know about it. Angela then discusses that what she did instead was to virtually reach out to those people to congratulate them. This can the cause awareness to your brand which can lead them to your site and cause a lot of website traffic.
Overall, I enjoyed listening to Angela talk about her experience with her career, although it may not have interested me as much as the previous guest speakers. My unsolicited mind says that Angela has some great insights. However, I was not greatly interested in everything that she was saying throughout the video.