This week’s interview was quite intriguing with us seeing a “local celebrity” in Angela McLean, as she had her first professional piece of work published at the age of 7 years old. Angela McLean shared her stories about her beginnings as a writer, what she is doing now, and all the in-between, as well as a lot of tools that help her stay organized when writing for both you and other companies as well. Throughout the interview, Angela shared a lot of important things, but what I believe to be the most impactful part of this interview were the moments where she shared the tools and strategies to grow your own brand and writing abilities. I felt like the passion with which she discussed these things had a certain vibe to it that let me know they work and that these are the actual tools that she uses. Often when listening to mentors, motivational advice/tips and tricks can come across as cliche and ungenuine, but the tone and energy in which it was spoken gave me the vibe that it was real. This interest eventually led me to her website and socials.
Viewing Angela’s online profile, I was impressed with how much her personality in real life truly translates to her online identity. While that is the goal for most online personalities, often it is not as seamless of a transition as she was able to execute. Seeing this worked as evidence to support what she was sharing during the interview, especially regarding style guides and organization, because it allows the posts you make on various platforms and accounts to be uniquely consistent with what the brand represents.
To be entirely truthful when seeing Angela’s different posts on her platforms, it made me feel inspired to not only start posting more but also take the time to create a style guide for my brand, even though it is not fully formed. I had this pre-conceived notion that the style guide would create itself as you post more, which is partially true, but it’s better for me to establish this prior too.