This week I got to learn from Marco Renda, who works at Maple Leaf Sports & Entertainment (MLSE) as a Sales Executive in Partnership Development. He has worked with the Toronto Maple Leafs, Raptors, and FC sports teams. I can learn the insights that he has from working in the sports industry and the changes that he has learned while working at MLSE.

Guest Speaker : Marco Renda

Marco mentioned that it was important to know what your audience enjoys. You can use metrics like engagements and impressions but you can also go more in-depth and track how the content can have a positive impact or return. With this insight, I realized that views and likes aren’t often the full story and the way the customers interact or engage with the content is also a key part of content. Sure, you can have a lot of comments on your posts but what if they are all negative and we have nothing to address them? We can take the negative feedback and fix what isn’t working, so our content will work and do what it should do. He also brings up partnerships and the process of looking for one. It works similarly to content, where you have to understand what your audience enjoys and if the partnership will actually benefit both parties or at least our party.

Overall Reflections

Overall, Marco brought insights through his time working at MLSE and gave me more insight on how to actually cater your content to your audience. There are multiple factors you must first go through, especially when creating a partnership. Without understanding your audience, an overall campaign may fail but if you keep doing the same thing without improving or changing the campaign will never succeed. You must be able to handle feedback but also take it to improve the brand itself.