Social media has transformed the way organizations interact with their customers, and few know this better than Jodie Dublin-Dangleben, a social media influencer who created her brand by expressing her passion for hair care. Her path provides important information about how to effectively promote your expertise, engage people, and build a successful online identity.
A Simple Start to Your Journey
When Jodie initially began her hair care challenge, Facebook was her go-to medium. It was the biggest online community at the time, giving her a platform to demonstrate her expertise, communicate with a target demographic, and promote her business for free. Jodie believes that social media is a quicker and more efficient outreach tool than conventional contact techniques such as phone calls or WhatsApp.
Her path was not only about becoming viral. Jodie extended her visibility to other platforms such as Instagram and YouTube, catering her content to the audiences on each. She did not rely just on one social platform, but rather evolved her content spread to increase visibility.
The Importance of Tutorials
Jodie’s work was particularly popular on YouTube, where she gave hairstyling methods and suggestions. Her use of coconut and castor oil for hair treatment appealed to viewers, many of whom were searching for simple, cost-effective remedies.
She recommends keeping lessons brief, preferably about five minutes, because YouTube’s algorithm is more inclined to promote short content to larger audiences. This insight is ideal for individuals, like myself, who have short attention spans and prefer brief, useful material over lengthy films.
Create Engaging Content
Creating viral content requires planning rather than luck. Jodie’s approach emphasizes many elements that may transform a standard article into something consumable. Creating emotions and making your content positive will help your audience to experience admiration, pleasure, or love, which will boost engagement. Make your material useful; for example, tutorials address an issue, which makes them naturally shared. Timing is critical; posting during peak hours improves exposure and interaction. Finally, and most significantly, trust, consistency, and sincerity increase credibility with your target audience.
For example, Jodie frequently reveals the background behind her drive for hair care, provoking an emotional response from her audience. Including storytelling in your postings, whether it’s about your company’s past or your future goals, may help capture your audience’s interest and keep them returning.
My Takeaways
Jodie’s ideas have taught me the importance of timing and detail. Posting on social media at appropriate times has allowed me to engage a greater audience, and short, compelling videos do better. Also, like Jodie, I’ve discovered that utilizing castor oil for hair growth works wonders. My favorite approach to learning is currently to watch tutorials, whether for beauty, hair, or other DIY tasks, because they are both fun and helpful.
Conclusion
Jodie’s accomplishment serves as a model for using social media to promote what you do. By offering honest, helpful content, expanding your platform approach, and remaining consistent, you can establish a dedicated following and boost your business to new heights. So, take the jump and share your story while creating content that inspires, educates and connects.