Over the past 5-6 years, there has been a rise in digital marketing and media. There are many reasons why the digital landscape has taken over the media and market. Look no further than the Covid-19 pandemic in 2020. The Covid-19 pandemic sent shockwaves around the world and forced the world to change and adapt. Companies had to find ways to stay relevant and maintain a business. Brands, content creators, and content strategists were put in the spotlight and had to make the most out of the current situation. Trends were as popular as ever. People had the time and option to scroll through social media platforms and the digital market to get information. One of the readings mentioned how the Covid-19 pandemic brought people closer together.
Guest Speaker and WestJet content strategist Andrea Boland also spoke about how collaboration is as apparent as ever. Having the ability to remain open and be flexible with others is beneficial. Andrea talked about a few examples in which she collaborated with many members and was flexible enough to succeed. Not being restricted to working in an office or studio can sometimes be beneficial. We have seen a rise in social media influencers over the past few years. A lot of this comes down to the pandemic. There are also numerous cases of trends throughout Covid-19. One that stands out is the Toosie Slide Dance. The dance was made popular by Drake with his new single, Toosie Slide. Drake and his team were clever and used the current climate to their advantage. In the song, Drake raps a few simple dance moves. TikTok was growing at a fast rate, and TikTok dance trends followed at the time. Drake made the perfect song for a dance trend and did so in his own home. The dance does not require additional resources, just to stand up and dance. Toosie Slide currently has over 1 billion streams.
