The Different Knock is an Arsenal-related channel that creates content across social media platforms such as YouTube, Twitter, and more. The Different Knock is hosted by Alexander. Alexander creates individual content for the most part, but will occasionally collaborate with fellow soccer content creators. The YouTube channel was created a year and a half ago, and Alexander has been uploading consistent content ever since. He is also active on Twitter, Patreon, and Podcast platforms.
The Different Knock
The Different Knock does a fantastic job of creating well-thought-out, detailed, and concise content. All content revolves around the trends and current form of the London soccer team Arsenal FC. The type of content includes potential transfer target breakdowns, tactical analysis, player reviews, performance thoughts, and much more. Arsenal is one of the most followed soccer teams worldwide. More importantly, they may have the largest online social media presence of any team in the world. Due to the overload of Arsenal fans on social media, trends are apparent daily. Creating content that revolves around these trends is essential to maintain an online presence. Guest speaker Huy Tran spoke about the importance of trends. Huy mentioned how content and marketing work together and will always linked by trends. Arsenal have started their season well, but the style of play has changed from last year, causing a slight panic amongst the fanbase. For example, a recent trend among the fanbase has been about the recent performances of Arsenal club captain Martin Odegaard. Fans are worried that their player of the season last year has regressed. The Different Knock posted a video describing the performances of Odegaard this season and how his role in the team has changed, attempting to defend Odegaard.
The nine-and-a-half-minute video was extremely informative. The video included advanced analytics, tactical changes, and more. Sometimes examining tactical analytics can be time-consuming and quite stale. Alexander does a great job balancing time, analytics, and entertainment across all his videos. One of the readings stated to remove the ROT (Redundant, Outdated, Trivial) when publishing content. The Different Knock follows that model on YouTube by uploading videos between 8 and 15 minutes. It is no secret that attention spans are decreasing by the decade, and this is one of the many ways to keep users engaged. Guest speaker Huy Tran also emphasized the importance of a consistent and high-quality content strategy.
The Different Knock has undergone a slight brand redesign, improving its imagery and online presence. Guest Speaker Huy Tran described the essence of a content audit, particularly a brand’s inventory. It is important to understand the successful strategies and those that are not for a brand. Over the past year, The Different Knock has taken on a new logo and a different form of thumbnails across YouTube. After comparing the old to the new imagery, it is clear that there has been a massive improvement. The use of a compelling and relevant background across thumbnails was one of the new features. The Different Knock also took another approach to the titles of their videos. As mentioned in one of the readings, titles are a form of structural metadata. The Different Knock includes an emoji at the end of their video titles and a few keywords used in all caps throughout. These are some minor strategies to improve the overall quality of the YouTube spectacle.
