This week’s blog post focused on the power of metrics and data. In this post, I discuss metrics and data and how it works. From there, I expand into why understanding the importance of data and metrics in relation to content helps brands optimize their campaign and strategies. In this blog post, I also indulge in key takeaways from this week, including the importance of analyzing content, strategy, and staying relevant, and three overall takeaways regarding metrics and data. This blog post will also provide some key examples in connection to the topics discussed.