Content creation can become overwhelming especially when years and years of content is accumulated. It is crucial to understand what you have in terms of content and how you can use it to the best of its potential. The easiest way to stay in check is to create a
content inventory and audits. This includes a complete inventory of all the content ever made. One benefit of doing a content inventory or a content audit is that it allows you to visually see and understand all your content which is beneficial because it can uncover some hidden gems. Guest speaker Huy Tran talk about how extensive ‘content’ is, it is not only photos and videos but also text and links and essentially anything that you published through a brand.
Content is recyclable but when a brand or person is constantly uploading new content it can be hard to keep track of what does well and what content could and should be reuploaded. This is also a great chance to get rid of that no longer serves your brand. In the article “How to Clean Up Your Content Mess” the author highlights that the first step to a content clean out is getting rid of what is redundant, outdated, and trivial. National Geographic is an example of a brand that has one of the largest Instagram following and over 28 thousand posts. This brand could benefit from doing a very long content inventory and uncover some older content that could be repurposed.