Welcome back to another week of Everitt’s Bangin’ Blogs! This week I’ve learned what a Content Marketing Funnel is thanks to Ronald Robbins, and why it is a vital strategic plan in any content creation.
It essentially allows any content creator to focus on developing connections with your audience, offering value at each stage of the customer journey, and ultimately generating conversions. It’s a customer-focused strategy that matches with the modern consumer’s demand for knowledge, education, and trust before making a purchase choice.
Here are the three stages of the content marketing funnel, and how I am able to apply each one to my experience while working for Flavor Savers!
Stage 1→ Awareness: this stage is basically to inform and educate your audience. The best way to do this is in a creative way such as making blogs, videos, or sharing cool material on social media platforms. During my duration at Flavor Savers, the number one way I was able to get my point across to my potential customers was by creating videos, and uploading them to youtube. It is a fast, fun, and convenient way to bring awareness to potential customers, and allows you (the content creator) to get yourself out there to a wide variety of people, while looking credible, creative, and resourceful.
Stage 2→ Consider: Now, the one thing about this strategy is that it is built on making meaningful connections with your customer base. The pieces of content that your produce should not only educate, but also allow the viewer to connect on a more personal level with the author, and if done well, will persuade your clients to invest in whatever you are marketing. When I was making videos for flavor savers, I would actually go out on the streets and interact with potential customers. I would have them try out the food in my videos, while receiving feedback and in- person reviews. It was not only a great way to educate people about what exactly I was marketing, but it also gave me the opportunity to connect with customers in real life and leave valuable impressions.
Stage 3→ Decide: By connecting with people, this is how you are able to receive loyal customers. The decision stage allows you to see if you were able to complete stage 1 and 2 successfully. I realized the more I was able to entertain, the more customers I would bring in. You would be amazed at how much entertainment goes a long way to gravitate customers, and allow them to interact with your content marketing. The customers will acknowledge your work, connect with your work, and then ultimately, decide if it is something they wish to pursue, whether that is purchasing, or just sticking around for all of the content you put out.
Huy Tran→ National Director of Marketing for ABURI restaurants in Canada.
Huy Tran is probably one of the most experienced people I’ve gotten to learn from. He’s built quite the career for himself, and he gave excellent points on how someone like me, would also be able to grow in the marketing industry. I think the most important (but not surprising) advice he suggested is to keep up with the trends. Trends provide fresh ideas and possibilities. They also enable companies to convey their ideals in a variety of ways. I mean, some of the best products out there came originally from trends. Trends are what keeps marketing businesses alive and relevant.
Huy also mentioned something that I believe connects very well with the content marketing funnel and that was to build trust with your customers by the content you produce. This is something that I always want to be able to demonstrate as I am making my way into the marketing world because if you do not have trust with your customers, then you do not have anything at all.
That’s it for this week’s blog, catch you next week in another bangin’ blog!