In the digital world we live in today, there are so many tools to use and a variety of ways to create content and put content out for buyers, potential buyers, and loyal customers. What many do not realize is you can be creating content and trying to attract more people, but it may actually be hurting your “brand” instead of actually helping it. Agency owner Ron Abraham, put this in perspective when it all starts when realizing what the overall goal and outcome is, in which he also mentioned is different from brand to brand. However, one thing I personally did not agree on is when he said you have to have a very data driven mind when producing content. The attraction (how many views, likes, reposts, etc) of course is important because if you do not gain any attraction, then your message will not be delivered. I don’t think numbers is what defines something to be successful. I believe as long as the message you are trying to deliver is reached that is what drives the success. Mentioned in Ron Robbins How to Create a Marketing Funnel that Converts, she irritates the importance of quailty of content and now how much content is being put out. The article also mentions that not all content is created equally. The article also says how different content needs to be created in terms of different groups like buyers, potential buyers and loyal customers because the message is not the same. I believe that content strategists who stick to the ROT (redundant, outdated, trivial) format mentioned in Meghan Casey How to Clean Up your Content Mess will be successful in getting their intended message to the audience they want. Towards the end of Ron Abraham guest appearance, he said that it is so important to ask questions to really know who your audience is. Overall, each article and guest speaker in week # 4 has shown me how important content strategy is in terms of creating the outcome you desire.
