Kayla Stuckhart explained the importance to remember that when you work for a company, when you have your own social media page, you don’t get the leniency to say that “this is my opinion” because you are connected to that company/brand and to the public, your personal beliefs are the companies. This is part of the brand archetype: depending on the brand archetype, the type of content you would post, not only for the brand but on your own personal accounts, should match the archetype of the company/brand. She continues to say how being a creative helps not only to make a flashy and eye catching page, but it also can help you like your job and not find it boring. One unexpected tool Kayla speaks about for her and her teams creation process is the use of chat gpt. Not to create any content for them, but give ideas and maybe find any gaps in the idea that they want to run with. She explains how you need to keep up with what is happening with social media (how Twitter is now X for example) to make sure to your content is being delivered to the right eyes and staying easily searchable. On the subject of social media platforms, Angela McLean spoke of the importance to keep an eye on your competitors social media’s. Looking at their posts, you can see if that type of post works or not and even if it performed well the comments may tell a different story and maybe even give you ideas for your own content creation. The tone of voice for the content you create should align with how the brand wishes to communicate with its target audience, this can help differentiate the brand from competitors. The tone of voice can include word usage and imagery that you’ve chosen to include in social media posts.
