Content Strategy From a Data Analytics Perspective

In the world of analytics, we are concerned with the numbers that come from running a website, social media account, or advertising campaign. When publish media we need to know some content strategy to be effective on whatever platform we are using.

To start we as the creators must know who our user persona is. The user persona is a semi-fictional, ideal viewer for our content. We as creators need to identify the exact person who will be viewing our content. This includes what the user is looking for, how they will use our content, and how they will engage with the content.

After we understand who the ideal user is we can start to understand our posting. Our posting will start off with a bit of trial by fire. We can start by putting out content when we are able to, then after a while we can understand when our content is working the best and receiving the most views and interactions. With these insights on hand, we can start using some powerful tools that are available for creators. This includes automated posting so that we are always able to post at the optimal time regardless of what we are doing. If you’re thinking what I’m thinking right now, yes that means that you can be sitting on a beach somewhere drinking a margarita while your content is being uploaded. That means that the only thing you need to worry about is your drink getting warm. All joking aside this tool is key to being a productive social media user because having to make posts daily can be exhausting, and let’s face it. We don’t always have productive days, so if you can pump out 5 or 6 posts on one day, you can have a week of content taken care of.

The final key tool to creating good socials is creating a style guide or theme. Keeping everything on your blog, website, or feed looking uniform will ensure that your content matches your brand/image. Having a theme will also keep your content looking consistent, this makes your page look more professional and aesthetically pleasing. Once you have a theme in place, people will start to associate your content with your brand. Themes also make your page look visually appealing. When you click onto a brands Instagram you will most likely see themed images with brand colours. This will draw the audience in, especially when there are images that spread across multiple posts creating these multi-post images that captivate the viewer.

These are some of the key elements that will separate your polished complete site from the average page online. Having a theme will make sure that your viewers can recognize your content in a sea of other posts. Understanding your viewers and ensuring that your content is posted consistently will create and fulfill its own supply and demand. Thus, ensuring that your customers keep coming back for more.