This week, we discuss content strategy and media channels. Connecting to how each media channel plays a role in content creation, this week, we look into different tools and tactics for determining content strategy. We briefly discuss editorial calendars and using metrics to construct messages that help manage a brand’s community of consumers. The main focus of this week’s blog is a case study on the National Hockey League and its use of media channels for content strategy. We focus on Twitter, Instagram, and TikTok and indulge in how the NHL uses each platform’s content differently.