November 7, 2023•4 Minutes

Clout Chaser

Sypress Allen Sypress Allen

You didn’t hear this from me but…

She’s super beg for attention. I’ve never seen anyone research algorithms so heavily just for some clout! This week is all about staying relevant and and getting those views, likes, and shares. Grab your clout goggles this is a fun one.

clout goggles gif

Making viral content

Audiences in this day and age are looking for both quality and quantity when it comes to content consumption. It’s in the brand’s hands to provide content that induces high emotions in order to go viral and hit campaign goals. High emotion, trust worthy, and relatable content will help establish credibility and increase engagement metrics. Posts that address pain points and give solutions are some of the best ways to connect with the audience on a deeper level. In addition, remember to capitalize on the networks of your followers. Viral content needs to be shared in order to get more eyes on your brand. Create posts with an engaging title and strong emotions…good or bad(Libert & Tynski, 2013). The ultimate goal is to grab the reader’s attention and quickly, yet effectively, show them why they need you in their life! Some methods include:

  • Before-After-Bridge
  • Problem-Agitate-Solve
  • FAB for the fabulous (Features-Advantages-Benefits [Shame Wow type beat])
  • Attention-Interest-Desire-Action

The algorithm

There’s a lot to take in when it comes to the algorithm so I’ll break it up nicely for you. To provide intriguing and credible content on different social network sites it is important to have the skills of preventative and reactive campaigns. It’s easy to get started and set up the perfect campaign and dream of all the goals that will be hit, but make plans and God laughs. During the execution of a campaign it’s key to be intriguing, since the longer they look the better the score (Lim, 2022). This will encourage interaction with the audience, which leads to upped engagement metrics and more time on everyone’s feed. Establish your vision, decided on tactics, and what strategy will get you those millions of views (Lim, 2022). This will help with organic search rankings and brand engagement (Libert & Tynski, 2013). To break through all the noise and think outside of the box is to “think like there’s no box at all” (Dublin-Dangleben, 2023).

Latto music video

So I guess Sypress isn’t doing crazy World Star challenges to get eyes on her brand after all. Once again her school notes are thoughtful and insightful ways to be a helpful part of her audience’s lives, while reaching KPI goals and building her business.

Just remember, if anyone asks you didn’t hear this from me.

XOXO,

Bona Fide Barbie

Sources

Land Acknowledgment

The University of Guelph-Humber and Humber College are located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok, the “Place of the Black Alders” in the Mississauga language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe, Haudenosaunee, and Wendat peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all. We acknowledge and honour the land we are walking on, the moccasin tracks of our ancestors and the footprints of the future generations to come.

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