Catches:
Lecture:
- In class activity retained related information and was pretty good overall.
Reading
- How to track ROI – Pretty solid reading for as far as readings go, solid information and not a super long read.
Guest speaker – Jodie Dangleben
- Great connection between you and Jodie, the personal connection between you two make the engagement more enjoyable.
- Illustrates the importance of using social media as a starting platform for both user friendliness but especially because it is free.
- Jodie Explains her experiences to see what works for algorithms (specifically 5 minute videos)
- User feedback is very important for understanding what works online
Release:
Lecture
- Generally speaking, online class = not my favorite
- Hard to engage the class
- We watched a whole video on virality that kind of dragged and did not seem necessary
- I think for the in class activity, it could have been just as effective for each group to focus on one topic rather than all groups doing all five but either way is fine.