Catches:
Guest Speaker – Angela Mclean
- Mclean promotes style guides and blogs, among other things that were touched on in class. It is always nice to see a clear-cut connection to course material.
- The idea of understanding what your competitors are doing and how that affects your business was touched on, and I found this to be quite a useful piece of information.
- Mclean suggests creating an online presence is a good thing as it leaves companies with the option to stalk you, which was obviously some comic relief within the otherwise serious discussion. However, it does raise a good point about leaving yourself open as a prospect for a company.
- Responds to questions with concise answers
Readings
- The Marketing and content funnel reading was not bad. Visuals are spares but helpful when applicable. Content is important to the following lecture and not overly wordy.
Release:
Lecture
- There is nothing too much to say. There is lots of information, though the slides where very wordy, which is not generally super visually appealing.
Readings
- Important content marketing KPIs you should know—This is useful information, just a bit boring. It’s a solid 5/10 reading.