We were graced with Andrea Boland as this week’s guest speaker. She’s worked in the digital marketing field and right now writes a blog called “eat the world TO”, which she writes about world cuisine and is a content strategist for west jet currently; as she felt she needed a desk job and couldn’t just keep traveling all the time.
A benefit for being a content strategist, Andrea explains, is how every day can be different. You’re not just focusing on one specific aspect of the company, but it’s a wide variety. One day you will be working with the luggage team, the next with what foods will be served and the next something completely different. It keeps the job from becoming boring and repetitive. Which I feel is something all professions need; nothing is worse than going to do the exact same thing day in and day out. And in addition you are able to collaborate with other teams and learn new things within the company. Another is you don’t have to be the best writer to be able to succeed in this field. As long as you’re interested in the work and willing to learn as you go, you can make it in the industry.
For a day in the life with Andrea, during meetings, you can expect to find the team really just looking for gaps in areas that need addressing. Maybe a promotion hasn’t really been advertised much, or something has been updated to make flights better that customers aren’t aware of. Just looking what you have out there now and what needs to be updated, fixed or added.
From what Andrea spoke about it seems you need be versatile and open to change. In an ever changing world, you need to be able to adapt. Being able to strategize and adapt those strategies to the new needs that arise is a key aspect to have.