Huy Tran: A marketing directors perspective
Welcome back to another week perched in the Owls Nest; your home for tips and tricks from media professionals, to media students! This week I had the pleasure of sitting down with photographer and marketing director Huy Tran.
Huy has been working in the media industry since 2010. He has worked as an animator, photographer, and currently works as the marketing director for Pipeline Studios; a media and entertainment company based out of Hamilton.
A Marketing Directors Perspective
After finding out about Huy’s work as a content director, I wanted to find out his process. I asked him, what his superiors cared about when it came to the content he created.
The answer was simple.
“They want to see brand affinity. For a brand that’s as big as Ford – the only thing they would care is how positively people see their brand and the content they make.”
Huy had an interesting answer here. A company like Ford, which has a significant market share, doesn’t look towards how effective their content is sales-wise but positivity wise. Ford does not care if their content makes you want to buy a Ford, just that it reiterates the idea that the public already has about the organization.
How do they track that?
“This is done through market reports, market research, and public surveys”.
I asked Huy next, as a content director, how do you stay organizated throughout all of the platforms you use?
“There are different tools out there that allow you to be more organized and plan your schedule. If you’re just starting out then Meta does a fantastic job with their program.”
That’s right, all you need to start with is the built-in META for business
“A lot of people don’t know this but you can actually use META businesssuite to plan and schedule your posts and stories, you don’t always need a third party.”
Take it from the master, keep it simple, use the tools at your disposal, and be creative!
That’s all for us in the Owl’s Nest! Please join us next week as we interview Brooke Ihnat, strategic communications specialist. Until then, fly high owls!