Assignment 1: Brand Photography
Storytelling through Artistry
My Name is Jasmeen Kaler. I am a media and communications student, specializing in digital media and social marketing. At the University of Guelph-Humber, i’ve attained skillsets in media production.
Assignment 1: Photography
In this assignment, I chose the brand Gymshark
I could showcase the brand beyond its clothing while advertising its products, such as a gym bag in the gym. This assignment allowed me to explore photography by capturing shots using different elements to enhance my story.
Most of the pictures I took consisted of focus and depth of field. I wanted to keep a simplistic background to separate the subject and bring attention to the item to really showcase it.
A significant amount of my pictures consisted of the element of Balance as it helped bring out the products and emphasize them.
An element I was not able to incorporate as much was perspective. Considering I was shooting for products, I felt it was hard to consider different perspectives for this certain project.
A3: Audio & Video Assignment
Video & Audio Assignment
In assignment 3, I created an Instagram-styled advertisement with the use of videography and audio. By creating a “get ready with me” style gym video, I was able to foster a different direction with Gymshark advertisement by making it more relatable for a digital audience.