As said a bunch of times before, one of the key parts of content strategy is how to distribute it. A product or service is only as good as the way it’s communicated to its audience. A piece of long form content could be split into many smaller pieces that promote the main piece while also working as an individual post.
But as I also said before, to me that only would work if it’s mixed with more authentic components. Brooke’s position is a great example of this, since a lot of the content produced puts more of a focus on the grounded, influencer-like aspects. Instead of dryly stating on any social media page that the company would be at Coachella, they made posts at the venue having fun with everyone else. Either way it got the message across, but it’s a creative way to use the fact that they were a sponsor with a deal.
I’m glad that there’s more companies taking advantage of this seemingly more creative and less calculated look. With how the internet is, being real is more important than exact precision. That’s the cost of everything being out in the open, so embracing creativity is how to reinvigorate the overall marketing strategy.
I feel like if that was put at the forefront of education a little bit more than the theory, I would’ve been a little less abrasive about the concept of these types of positions. In that way I relate to the shock of being in that position since that shock comes from the general conception of what it entailed.
In short, putting soul into things makes it a lot easier to see the options of what otherwise seems terribly structured.