Creative strategies play a crucial part in times of crisis such as the early pandemic. Because of the remote or heavily reduced physical capacity of most industries during this time, innovation was necessary to maintain stability, efficiency, and convenience. That led to the explosion of the still strong symbiotic relationship between delivery apps and restaurants, as explained by Huy Tran in his guest speaker video.
I’m not sure if I’m the best at immediately adapting to unpredictable circumstances on that sale as shown by my 2 week absence of making a blog post. Maybe if this were longer term I’d implement the concept of reusing content, but that’d be the only instance and only if it were absolutely needed. I think it’s mutually beneficial for strategists, creators, companies/agencies and viewers of whatever content is being produced to treat said audience to the highest quality of end result possible, especially if it’s for a page they actively go out of their way to engage with. It doesn’t sit right with me to automate and simplify things, because to me that just smooths out the human imperfections. As shown with grounded content that extends to high profile brands like Wendy’s using it, that idea of being in touch and present might help people stay aware of the content/what is being conveyed.
That’s why even if metadata, figures, and the inner calculated workings of content strategists are seen as behind the curtain affairs, the people interacting with the front aren’t stupid. They can become aware of those workings and how said numbers are used to further convince them down the line to keep engaging. Thus, it’s more wise to not forget that imaginative aspect, doubly so if it’s for more expressive fields where the human interaction end of things is most of what makes it appealing.