Hey everyone,
This week we learned about AI in terms of content strategy and marketing. Kyle Thomas highlights that you should AI as an extension of yourself, not a replacement. He further expanded by saying that you should use AI for research, insight, and problem-solving, but not a substitute for human intuition and understanding. I agree with this because I think AI can help you as a resource for many things, including content strategy and marketing, for your business, but it can’t exactly understand human problems and what they may need. That part is up to us, humans, to decide, as we can only know and help each other based on our experiences and knowledge.
Image Source: Linkedin
To build on AI, and its usefulness, Whitney Cornuke discusses the possible ways that AI can be beneficial to your marketing. She mentions that you can “use AI as a starting point for content creation, increasing team productivity by reducing the time spent on mundane tasks, and enhancing customer segmentation and personalization of marketing assets” (Cornuke, 2023). This is all useful to me because I can use it to help any brand I work with and/or my sister’s small dipped treat business.
Image Source: NewsDay Southern Eye
To enhance my sister’s dipped treat business on Instagram, I would use AI for content creation like crafting compelling descriptions, relevant hashtags, and engaging captions to not only save time but also increase the discoverability and appeal of her treats. To increase productivity for the business, I’ll automate social media scheduling using AI-powered tools, streamlining the planning and posting process, which would free up time for my sister to focus on production and customer interactions. I will also try to implement AI-driven chatbots for more personalized customer interactions if the business becomes bigger or there isn’t much time for my sister to answer all inquiries, as this will ensure satisfaction without the need for constant oversight. Also, I would use AI for customer engagement by using it to help understand customer preferences, segment the audience, and tailor promotions to targeted audiences. Lastly, I would plan on gathering valuable insights by using AI surveys or sentiment analysis tools, ensuring continuous improvement for my sister’s dipped treat offerings based on customer feedback.
References
Cornuke, W. (2023, October 5). Council post: Artificial intelligence content: Marketing friend or foe? Three ways to use AI content tools. Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/16/artificial-intelligence-content-marketing-friend-or-foe-three-ways-to-use-ai-content-tools/?sh=69c590b41e95
Design Rush. (2023, March 14). Ai marketing is changing the industry landscape – here are 7 ways your business can benefit from it in 2023. DesignRush. https://www.designrush.com/agency/digital-marketing/trends/ai-marketing
Neto, A. (2023, February 14). Finding happiness in solving problems. LinkedIn. https://www.linkedin.com/pulse/finding-happiness-solving-problems-aguimar-neto/
NewsDay. (n.d.). Business opinion: Branding through artificial intelligence. Southern Eye. https://www.newsday.co.zw/southerneye/obituaries/article/5807/business-opinion-branding-through-artificial-intelligence