Brand Archetypes are beneficial in creating a customer, business relationship. With brand personality, companies can showcase their values, mission and visions to their target audiences who might be interested in their image.
Hub Spot states the importance of communicating through brand messaging as it is verbal and not verbal. Messaging can inspire and motivate potential customers to relate to your brand and become interested in your products (Hub Spot).
I worked as a Social Media digital creator for Weav Design and their Art Exhibits. This opportunity gave me control over creating social content on media platforms and sharing art exhibits online including organizations such as Oceania, Scarborough Hospital, and Ever Green Brickworks. Most of all, I helped showcase their brand archetype to the public. Weav is the creator. As an artistic company that creates exhibits, they are highly imaginative, with a developed aesthetic sense. March Branding states that the Creator notices and acts upon the need for, Innovation, Originality, Expression, Vision, and individualism (March Branding).
creation, diversity, invention and reinterpretation. Most of all, their work showcases real people and their stories. It is my position to deliver storytelling to their audiences. I displayed before and after renovations, creative exhibits, behind-the-scenes production, influential people, and multi-media installations. Our tone of voice at Weav is professional, comfortable and adaptable for conversation, creation and change.
Guest Speaker and senior communications strategist, Kayla Stuckart amplifies having an online voice on social media. I was hired by Weav to help start up their social media transfer and help them cater to the modern designer demographic. Kayla also mentions the importance of brand identity and knowing who you are. ‘Weav: we design places that shape experiences’. From my posts, I utilize hashtags, tags and SEOs to group similarities and other organizations we may work for. Kayla agrees it is important to have a good mix of things and different deliverables such as Photo, Video, text etc (That I used on Canva and Adobe). This leads to community building. Using these tools can help determine your messaging strategies in Mission, vision, and brand values and create a mission statement to establish who you are as a brand.