Using the Right Tools for the Job
Milena Gucciardi
Tool, a device or implement, used to carry out a particular function. Tools are vital not only to get the job done but to get it done right. My class had the pleasure of having guest speaker and agency owner Ron Abraham tell us about his background in digital marketing and website development. In creating his content, he states one needs to be data-driven to understand what your brand is all about. To strategize and understand your audience and their behaviours and work towards gaining their attention and appeal to produce ‘Buzz’. In order to effectively do this, using the right tools is required. Ron states the importance of having a knowledge of Photoshop and technical tools to create eye-catching content. This results in engaging content points with your social media and brand awareness (Commenting and sharing). Question what gets the audience to take action and think about your product or service?
Personally, I can fully relate to Ron’s words of wisdom. I do my best to learn all I can about my field. As a Media Management and Analytics major, I understand the importance of also learning social media, website design, photography, digital design, photoshop, Adobe Illustrator and journalism. Taking classes and having job opportunities to run social media accounts for businesses such as Weav Canada, Digital Imaging Solutions and Humber College Sport and Recreation. As an athlete and media student, I participate in marketing and event operations at Humber College and take action team pictures for the Humber Hawks. As Ron stated, I also look at the broader p
icture as a whole and utilize many tools to keep my media career open to change and adaptability to get the job done.