Hey guys, welcome to my blog, Kristina’s Art of Social Media! Today I will be telling you how incorporating user persona’s in your personal content can boost engagement. A user persona is a character that represents the users of a business’s products and brand. For us content creators who aren’t selling physical products, we are, in loose terms, selling our content. If we create a user persona for our content’s audience, we can better understand the type of content they want.
How can we create user personas for our personal channels?
The first thing to do is take a look at the analytics of your main social page. In your analytics, you will be able to find the common gender and age of your followers, along with the main location they are from. These analytics will help you build your user persona because now you have an idea of who is interacting with your content. As an example, on my main social media page, 91% of my followers are female, 73% are aged 18-24, and the top countries are the United States and Canada. Using this information I am able to build a user persona of a female, around 20 years old, living in North America.
Once we have a general user persona for our content, how can we use that to create our content?
Dee Thompson, the creator of the blog A Dash of Dee talked about using Pinterest to discover current trends. Pinterest Trends is a tool provided by Pinterest that displays key search words that are currently popular with accounts similar to yours. The best part of Pinterest Trends is that it’s absolutely free to use! After checking my own trending keywords, I have found that fall nails, fall outfits, and fall decor are the top trending categories for me. Using this insight I am able to curate my personal content and now, so can you!