The Unsolicited Mind created by myself, Veronica Marino, will delve into the many themes and discussions of Content Strategy and the unsolicited thoughts that come along with it. In this week’s class, we were able to hear from the knowledgeable Dee Thompson who is a content creator who is the founder of her blog Dash of Dee. A key takeaway that I believed was remarkably interesting was the significance of keeping interpreting within your blog and audience. Having an audience who can trust your opinions is always one of the most important aspects of a blog.
An interesting point that Dee mentioned was that one of her favourite ways to earn income on her blog is through brand collaborations. While you can use brands you love, you can earn money too! Something that stuck with me is that she is not afraid to turn down a brand deal if it does not align with her brand and she feels as though she is not passionate about sharing good input on the product. Although starting to make money through something you love to do is exciting, it is still vital that you stay authentic to your audience so they continue to come back to you!
I respect this opinion heavily. With the rise of blogs, influencers, and social media, it is so easy to forget that you are making an impact and being an influence on real individuals’ lives. That said, many content creators can take on brand collaboration for payment even though they do not love the product. This leaves many audience members spending their own money and losing trust in that specific person because they were not authentic to their audience.
This week, my unsolicited mind tells me that no matter how deep you may get into the influencer industry, never forget to stay true to yourself and your audience. This is one of the key components of success.
Veronica Marino – September 19, 2024