Ebony Renee Baker is the fashion editor at Refinery29 UK who shared her many thoughts on how you can ensure to appeal to your audience. I was delighted to hear from a journalist about how they can maintain their audience while covering different topics. In Baker’s case she focuses on the fashion world, and what’s currently trending.
Baker highlights that depending on the story, different approaches may need to be taken. However, through the trials and tribulations of being a journalist, you can gauge what approach may be the most successful with your audience.
She mentions the term confirmation bias which I believe to be very intriguing. This is defined as recalling information in a manner that can support prior values. For example, a specific format worked very well with their last story, with this new topic trending, we can use a format like the previous time and potentially be another success. She mentions that while taking this route you are continuing to keep originality and passion, not just being driven by the numbers that succeeding brings to your company.
Numbers are important because they can define your company’s success. However, to stay creative, you may need to experiment with different approaches, ideas, and formats that may fail to see what works best for your company.
Baker discusses how she approached her story about fashion week. She is aware that publishing an article may not do so well. Past times have shown that audiences are less likely to read these. She takes this knowledge and decides to post right away on their social media instead. This is proven to succeed and bring the company an abundance of engagement and popularity surrounding Fashion Week.
My unsolicited opinions heavily agree with what Baker discussed in her interview. It gave me many insights on how I can ensure that my audience continues to come to read my blog. If this requires changes in my approach, it is something I am willing to explore.
