This week I got to learn about content audits and heard from Huy Tran who is a marketing director, along with his insights from the restaurant marketing industry. When you see an advertisement or a social media post it may look like just words and an image but a lot goes into a successful marketing plan. Content audits and a good strategy is crucial in making sure whatever you are selling gets to the consumer.

Guest speaker : Huy Tran

Content audits are essentially a review of everything your brand or company uses to market themselves on social media. Social media is an important part of content audits as they are easy to measure engagement and traffic on your platform. Content audits are very important because it allows you to analyze what works the best on each platform and also allows you to understand your audience more. A content inventory basically assesses the performance on everything your brand posts, each photo, each post, each link, EVERYTHING. Taking all this knowledge on content audits and inventory you can start to develop a strategy, what to post, what to avoid doing and improvements to the page.

Huy also provided three tips from working in the restaurant marketing industry. He said to pay attention to trends, be consistent and build trust with customers. Even though these are tips from the restaurant marketing industry, they can easily apply to any other industry. All of these aspects are important to creating a catered and good experience with customers, which benefits us as customers enjoy our product and buy what we sell. 

Overall Reflections

The lecture has taught me a lot about content audits and Huy has provided insights from his career which help me understand it on a deeper level. Even though I probably won’t work in the restaurant marketing industry, I will still use his tips for marketing to ensure I create the best experience for the customer that I can possibly give. Overall, I learned about the importance of content audits and how they can be used to develop a strategy.