The New Heights podcast is an NFL podcast with two hosts, Jason Kelce and Travis Kelce. The two brothers are NFL superstars and are known as some of the best players in their position. These two superstars have dominated the football field for years, but their introduction to content creation has taken their status to another level.
The New Heights podcast started over a year ago and focuses on discussing topics throughout the NFL with personal stories, guest appearances, and more. It is important to emphasize that both brothers are already celebrities, making it easier to build a massive following when creating content. However, being a celebrity does not always translate well to content creation. Travis and Jason create authentic content that is so unique for two high-level athletes. Canadian journalist and content creator Ebony-Renee Baker described how originality goes a long way while creating and publishing content. It is evident that both brothers genuinely love each other’s presence and have a great time filming content. For the most part, marketing brands use athletes for their performance on the field rather than off it. With New Heights, the audience can see how Travis and Jason conduct themselves off the football field while talking about the things they enjoy.
The New Heights podcast production team has the opportunity to capitalize on scenarios to improve the brand. Their content appeals to fans of the NFL of all ages and now even fans of Taylor Swift. With the rumours of Travis Kelce and Taylor Swift dating, this is an opportunity for the brand to capitalize on potential consumers. The plan is to speak about Taylor Swift and use Taylor’s fanbase as the target audience. This is a unique scenario where there is a potential for consumers who do not watch football to view their content because of Travis and Taylor’s rumoured relationship.
The New Heights podcast is as popular as ever, which relates to more traction for their social media pages across TikTok, YouTube, and more. Ebony-Renee Baker also mentioned that bit-size content is as big as ever. The New Heights TikTok page is currently sitting on 2.4 million followers, and they recently reached 4.4 million likes on a post previewing a clip from their podcast. The clip teased Travis and Taylor’s relationship to build anticipation among the audience to listen to the next episode. There is potential for the growth of primary and secondary audiences by making the most of the famous trend between the two.
Travis and Jason have developed as content creators over the past year and continue to network on and off the field. Ebony-Renee Baker emphasized the importance of networking yourself and your brand at any opportunity. Jason and Travis are lucky enough to play in the NFL and create connections with fellow players. However, they also have built relationships with a handful of brands due to networking. These brands include Accelerator Active Energy, Buffalo Wild Wings, and more. From face value, it appears that Travis and Jason Kelce enjoy partnering with these companies as both brands breach the benefits of one another. Wings and energy drinks are two things that are typically associated with the NFL, making both parties capitalize on the business opportunity.
