This week I’d like to touch upon some great lessons on attracting new clients, maintaining a solid clientele, and gaining the trust of your audience. I’ve had five lovely years of running a company that’s taught me so many lessons on customer service, client retention and my online presence. With the help of my area of study at Guelph-Humber, I’ve added so many skills to my tool belt.
My absolute number one tip I have for selling yourself online is to create a portfolio of work you are proud of before you launch. “Love it before you launch it” – this is something I heard from the wonderful Dee Thomson who spoke this week. She touched upon a lot of great tips for creating and maintaining a successful online presence that resonated with me. Creating a portfolio of work that represents you as a brand is a great start before launching. The first impression is the most important and as a new bu
Much like the video we watched in class, I think it’s very important to note that anytime you teach a new skill or do work for someone you should be sending them home with a manual or a set of guiding instructions to prep them for future days. With my clients, after a lash training, they take home a highly detailed manual that covers all knowledge and theory taught. When opening a small business social media has been proven to do wonders in attracting clients. Educating my clients on how to build their social media accounts and ATTRACT followers is something I pride myself on. Something as simple as creating detailed captions that catch their audience’s attention, educate them, and make them want to interact with the content is key!
After reading a Forbes article about the benefits of blog posts for your business I was able to relate to clients reading a post compared to reading a caption. According to Forbes, they are “a great opportunity to converse with new prospects and past customers. They’re already on your site to read that blog post, so your design could lead them deeper into your sales funnel. Popular posts can boost traffic rates as well as provide great SEO results.” Preparing my clients with useful tips and skills for promoting themselves is so important to me, I want them to go home with the confidence of knowing they are ready to get started!
