The whole notion of creating content is becoming more apparent as time passes. Social media plays a massive role in the curation and spread of content. Platforms such as Instagram, TikTok, and YouTube are full of content from a variety of creators. Some content creators release content as an individual or with a group. There are no limits to the distribution of content. However, as a content creator, you must be aware of some things that will help improve your content.
NFR Podcast, a music content page, has done a tremendous job of figuring out how to distribute and create content. They create content about music and the Hip-hop genre in particular. The two hosts, Luca Guerini and Anthony D’Aliesio have done a great job evolving their content creation while remaining true to themselves. Content creator Dee Thompson spoke about the importance of making content as a passion at the start before eventually growing into a business and the NFR Podcast epitomizes that.
The group immediately identified the platforms they would use to distribute their content and managed to tie it all together. NFR Podcast produces content across YouTube, Instagram, Twitter, TikTok, Spotify, and Patreon. They have been creating material for almost three years and have used each platform to build a core following. Their core fanbase will eventually gravitate to their content across all platforms.
They identified the type of audience they could attract and created content catering to them. Their content caters to fans of Hip-hop and artists involved in creating this form of music. NFR Podcast has made it clear from the start to share their message through their opinions on Hip-hop artists, albums, songs, and more. Dee Thompson emphasized remaining patient and taking your time with your message. Luca and Anthony have continued to analyze the genre and maintain their message throughout.
Dee Thompson also spoke about the idea of brand collaboration and how you can make money through this method. The NFR podcast has collaborated with multiple Hip-hop content creators, including Hivemind and Anthony Fantano. When the creators get together to make content, they usually film several videos for each channel and upload them periodically to keep the audience wanting more in between videos. Consistency is vital to maintaining relationships with your audience and having them feel involved. With the NFR Podcast’s Patreon page and Q&As with fans, they maintain those relationships with their fanbase, making them feel a part of the process.
The type of content they create is authentic and relatable. The type of content they post includes tier lists, rankings, and following album rollouts. Hip-hop fans will always find themselves comparing their favorite artists and songs to each other. To specify, they stream live album reactions on their Patreon and enjoy a new album release with their audience. Even with their rapid growth over the past year or so, they continue to do the things they have enjoyed from the beginning such as debating amongst the two of them.
