The Breadbasket Official is a TikTok content creation page consisting of two brothers, Zach Guarino and Danny Guarino. Their content is comedic and entertaining. The type of content includes multiple challenges, general knowledge, would you rather questions, and more. The two brothers are competing with one another to see who gets the upper hand and is successful in the category. Zach and Danny create authentic and unique content to separate themselves from other TikTok content creators. It is important to note that the Breadbasket brothers also have posted content to their Instagram and YouTube pages. However, most of their content is suited to TikTok and Instagram reels.
The Breadbasket Brothers did not go viral just by chance. As mentioned in the reading, the goal of any new brand or organization is to build brand awareness. The best way to create brand awareness is to create content that will resonate with your audience. It is fair to assume that their content caters to a younger generation. It is engaging, easy to follow, and concise. They provide their content across different series on TikTok. An example of a series they produce consistently is 20 questions. One brother will have an item in mind, and the other brother will attempt to guess the item with 20 questions. Each question can only be answered using yes or no. Another example of an interesting series is their drafts. In the draft series, the topic is constantly changing. Danny and Zach will alternate picks as if they were drafting a team. As guest speaker Ron Abraham mentioned, creating viral videos around buzz and what is trending is essential. I recall a recent video for their draft series in which they drafted their favourite rings. The video was uploaded shortly after their hometown team, The Denver Nuggets, won the NBA championship. Since the NBA finals were trending in mid-June, Danny and Zach decided to release the video around that period. The video now has over 212,000 likes on TikTok.
The Breadbasket Official TikTok page currently has 1.4 million followers and over 128 million likes on their videos. These numbers are examples of KPIs used to track success. As mentioned in the reading, page views, social shares, engagement, and follower growth are some KPIs used to gauge success across social media platforms. On another note, Ron Abraham also mentioned the importance of data in content, even comparing it to oil. One may argue that engagement is the most important KPI to indicate success. As mentioned in the reading, engagement displays how well the audience resonates with the content. Almost every Breadbasket video has over 100 comments. Each comment is mostly positive or directly engaging with the video. For example, in a recent video, Danny asked Zach to name the 13 NFL teams named after animals The video received over one thousand comments. In the comment section, the top comments contain users commenting on the teams Zach missed out on. This method will also help establish a core following and drive brand awareness. On a personal note, I was scrolling through TikTok one day and happened to stumble across their content. I found that their content is similar to the things me and my friends talk about and became a fan ever since.
