This week we learned about target markets. A target market is a group of people who have been identified as the most potential customers for a product because of their shared interests and characteristics. It is important to identify your target audience so that your content is appealing to and reaching the right people. This week’s presenter, Ebony Renee Baker, also discussed the importance of engaging with your target market. Her career was exciting to hear about, how she built her way up in the corporate world and now works at Refinery 29 as a fashion editor in the UK.
Targeting your content based on demographic, geographic, behavioral, and psychographic information is important to reach your audience and have them receive your content positively. When applying this to my brother’s Instagram page, I believe that the demographic is broad, ranging in people age 25-70, whether they are new in their career or are downsizing after retirement, people of all ages buy homes. They likely have a family or at least have goals of one and are likely to be building their career if they haven’t established themselves already. The posts are targeted to people who live across Ontario, focusing on the GTA and southwestern region. These people are likely to be good at saving and money-conscious.
To better appeal to this audience, I like to create content that is very consistent with my traditional style guide and avoid the new trend of natural in-feed style posts, as it could feel less professional and not appeal to an older audience looking to spend large amounts of money. I also like to share real estate news that relates to the Greater Toronto market and posts relating to the Greater Toronto market and use geographic-based hashtags in my posts to ensure they are reaching a local audience.