You didn’t hear this from me but…

After an entire semester, I come to find out on the last day Sypress thinks her audience is totally replaceable. I guess we don’t mean as much to her as we were lead to believe the last few months, smh! It says here “trends change, people change.” It’s so melodramatic like that “Real eyes realize real lies” meme, jeez get a grip. Well we’ve made it this far so let’s see what’s in store for our final week together.

 

Bait and Switch

Back in the summer of 2021 she worked an internship at LGFG Fashion House. She had the opportunity to follow the company’s #1 salesman and learn his tips and tricks when it came to direct sales. Mind you this is pretty much still in the thick of quarantine. 

Meme

Her boss explained how his best sales months since he started working for the company was miraculously during the quarantines; when there was no need to buy new office clothes. How did he make that happen you might be wondering. Girl you and me both, I would have called it a day and cashed that CERB check. He essentially took a step back, after a few weeks of frustration, to realize the markets were in a new space and consumer interest was evolving along with it. Forbes highlights the pandemic’s affect on “humanizing your brand and speaking to consumers’ concerns” (Hall, 2020). In this story, her boss adapted to consumer needs and called them out on their objections. Before clients even had the chance to say they don’t need a new suit he would say it, take control of the conversation, and redirect them to reasons why they should be prepared for when the world opens back up and why they should have a new casual wardrobe. COVID-19 changed the way we communicate, buy, and sell. It’s a matter of utilizing the connections and to “make sure that you have meaningful messages so you are able to stand out and be heard among your audience” (Pophal, 2021).

 

Mirror Mirror on the Wall…

So now that we know what it means to adapt, what do we have to look forward to in regards to marketing trends! First and foremost, audiences do not enjoy being sold. It’s a matter of allowing them to come to the conclusion that your brand is the solution to their pain point through consistent and clear messaging (Lawson, 2020). I’ll have to side with Sypress once again when it comes to all that dang research. It’s crucial to utilize the collaboration and brainstorming stages to establish clear messaging to the audience (Boland, 2023). Overall, use the tools accessible to you which will help your brand achieve its goals and produce high quality content consistently for the audience’s enjoyment and education.

I feel bad for saying she doesn’t care. It’s quite literally the opposite. Sypress always aims to be that shoulder to cry on, the chopsticks to your sushi, the solution to your problem. Best boyfriend ever! I’m so glad I had access to all this information and was able to share it with you all. I hope she keeps putting out this content. For the last time this year, if anyone asks you didn’t hear this from me.

XOXO,

Bona Fide Barbie

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