Photo taken from @domin8_digital
This week, Ron Abraham Jr., co-founder of Domin8 Digital, gave insight into the media industry and shared valuable lessons. As someone successful in the digital space, Ron brought up something that really clicked for me, the repurposing of content. Pushing out content can feel like a never ending rollercoaster, but repurposing it is a way to keep your marketing fresh without constantly creating new material. Almost like finding a forgotten hat, sure, you’ve worn it before, but it still looks great, and someone new is bound to compliment it!
Ron explained that repurposing our content is crucial because what is “old” told us can be completely new to someone else. In digital marketing, not everyone sees everything you post, so recycling strong content can capture attention from those who might have missed it the first time. Just because you shared a great post a while back doesn’t mean your audience is done with it, it can still resonate to so many people online.
This strategy is useful when you want to give a product or message more attention. Ron mentioned that brands like Nike do this, and instead of constantly creating new content, they recycle successful content across different campaigns. This keeps their brand at the top of people’s minds. This strategy proves that consistency doesn’t mean being repetitive, it’s about making sure your brand remains visible and relevant without overwhelming the team.
Creative block is something that I think we’ve all experienced at some point. Ron touched on the idea of this and gave some insight. When you’re feeling stuck, repurposing content can be a lifesaver. It allows you to look back at what has worked before and give it a fresh new perspective to suit your current goals. By doing this you can keep moving forward without feeling stuck or overwhelmed by the need of constantly creating new content.
The key takeaway here is that repurposing isn’t lazy—it’s strategic. It’s about using your existing content to its fullest potential and ensuring that your audience gets multiple touchpoints with your message. Ron emphasized the importance of staying visible and relevant, which is exactly what repurposing helps you achieve.
So next time you’re feeling uninspired or think you’re out of ideas, don’t stress! Look back at your previous content, tweak it, and give it a new spin to keep your audience engaged.
– Sabrina
10/10/24