The changing realm of communication sees experts such, as Chanel McFarland and Brooke Ihnat demonstrating the importance of flexibility and strategic planning to excel in their fields of work successfully. Chanel and Brooke hail from different backgrounds and highlight unique aspects of content planning while embracing curiosity and fact-based choices as key elements, in their approach.
Chanel McFarlands experience underscores the importance of exploring one’s interests and passions, in life’s journey. While initially studying law as her career path choice she discovered her calling in the field of communications, where she now specializes in crafting content strategies and understanding target audiences. With a belief in the power of SEO and adapting to platforms, Chanel uses analytics to enhance her content quality ensuring it connects effectively with audiences, across various channels. She emphasizes the value of repurposing content to extend its reach and stresses the significance of tailoring content for platforms to maintain audience engagement. The significance of authenticity, in marketing, is emphasized by her observations on the revival of long-form content and user-generated content.
Brooke Ihnat switched things up by moving from PR to media during her career, as the Social Media Communications Manager, at American Express. She emphasizes the importance of organized content planning. Advises using calendars to streamline strategies and prevent social channels with content. For Brooke Itnat it’s essential to grasp audience preferences through analytics. This method does not enhance relevance. Also guides decisions on when and where to collaborate with influencers to boost brand exposure. Brooke’s focus on creating a brand identity that’s both easy to connect with and inspiring sets American Express apart, in a market.
Both experts emphasize the significance of curiosity and creativity, in crafting content in today’s world. Utilizing technologies such as AI tools to boost efficiency and storytelling capabilities underscores the need to stay abreast of trends and societal changes. The experiences of Chanel and Brooke serve as a reminder that adaptability dedication to producing top-tier content and a data-driven strategy can have a lasting impact, in today’s evolving realm. Whether it involves repurposing content collaborating with influencers or asserting one’s perspective in the sphere they showcase the essence of modern communication strategies.