This week we learned about the importance of Meta Data and how to create content audits. Creating a content audit/content inventory can help you prepare new content for your website while identifying inconsistencies in your messaging to ensure your content is appealing to your audience and consistent with company goals. Our guest speaker this week was Huy Tran, a marketing strategy analyst for Fine Japanese Dining in Canada.
It was very interesting to hear about how Huy’s career had to adapt after the Covid-19 pandemic. Changing from a traditional restaurant to adding a grocery after the pandemic. He talks about how during his career as a marketing strategy analyst, he carefully analyzed metrics to develop target segments to better appeal to his target audience. His career inspired me as I am in a Media Management and Analytics specialization.
I understand the importance of this tedious step, to ensure the data is positively reflecting the company goals. It is critical to analyze our metrics to ensure a proper allocation of resources and efforts across different marketing platforms. If a post is not doing well, or a style is not doing well, it is important to understand why and how to combat this. Going back to my brother’s real estate account on Instagram, I have noticed that simple posts regarding the sale of a home don’t grab as much attention compared to informative posts. This showed me that to gain a larger following, I should post more informative content, that tends to do better with my audience. This includes tips on saving and tips on making homes more appealing to a buyer. I did not stop posting records of my brother’s sales, as I know that’s important to build credibility and legitimacy online, however, I made sure to post more informative content in addition to those posts.