This week, we discuss the importance of keeping up with change in the digital landscape. Focusing on the COVID-19 pandemic, we discuss how content strategy was impacted and how brands have shifted their promotional tactics. We look at the shift from full product promotion to forming more of a connection with audiences through “bestie marketing” and focusing their strategy on having a personality instead of straight-up promotion. To conclude, we dive into some of my key takeaways from this week and their overall connection to changes in content.
